First National

First National

Friday, November 23, 2012

What to do when your property doesn't sell? :

http://discover.realestate.com.au/selling/how-to/7-things-to-do-if-your-property-doesnt-sell

(1) REFRESH YOUR ADVERTISING
Photos are one of the most important ways buyers connect with and spark interest in your house. Rotate them around and hero a different shot for people to come across first.

Think carefully about your target market (if you don't have one, that's your first problem to solve...)

If you had a picture of the inside, try a shot of the facade from the street. Refresh them several times and test the impact on different people, including some you know and trust to give you an honest opinion. 
 
(2) CHANGE YOUR PRICE
You'll pay the price if you end up stubbornly attached to one.
The three most important factors - location, presentation, and price.
Price points are psychological triggers. One to five thousands dollars in the right direction can spark interest and make a buyer feel a purchase is possible.
In a stagnant or depressed market, price is incredibly sensitive, and can stop an interested buyer from clicking on your listing or lodging that enquiry.
.......................................... what would YOU pay if u were the buyer?

(3) TAKE A BREAK FROM THE MARKET
3 things that happen when your property is on the market for too long -

Buyers will make a mental note to avoid it, fearing something is wrong OR use it's time on market as a negotiating tool, trying to leverage your desperation OR tune out your property altogether, skimming past it in listings because they've seen it so often they're blind to it.

(4) MAKEOVER YOUR PROPERTY

Look at low cost, quick facelifts, like a new coat of paint, a better clean up inside, or some attractive plants in the garden. Remember!! To weigh up your investment on your property and how much more you actually get back. Sometimes, big renovations aren't worth it.. often small changes are enough. Contact us today at 88776688 for some advice :)

(5) GO COMPARISON SHOPPING
Don't just compare the property itself. Have a snoop at how those homes are bring presented, how their open inspections are being run, whether they're being sold at auction or by private treaty, and anything else that jumps out at you. See what's popular and what people are talking about.

Comparing doesn't mean making your property conform to everyone else's.

(6) BE OPEN TO ADVICE

But let's be honest.............. You might not be listening, especially if they're telling you things you might not want to hear.
Ask for advice (if you haven't yet, now's the time), and truly be open to it; from your agent, from property experts, from potential buyers and those you trust

 (7) DONT LAY BLAME (especially yourself)

Refocus............... take a breath........... then re-arm with any new tools or support you need to get back out there. There might only be some small changes to your home and your strategy standing in the way of you and the finish line.


Stay positive and you're half way there.

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