The art of selling to the Chinese

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Selling Sydney mansions to wealthy Chinese buyers involves much more than placing ads and hammering a sign into the lawn.

''They want to become part of Australian society, and that's where I come in: I'm like a cultural tour''

Introducing clients to organisations like the Australian Arts Foundation, charities and to boat vendors. Such attentions make sense given the increasing role these buyers are playing in the Sydney property market.

''As a starting point anything with a four in it isn't good, but with a number like 18 it'll get a much bigger percentage of potential buyers looking at it''

 

All the major real estate agencies are targeting Chinese buyers in various ways:

- with offices throughout Asia, translators, assistants fluent in Cantonese and Mandarin

- advertising property on China's online property websites

- specialised China desk with a Chinese-speaking agent who works with the non-English-speaking buyers through the whole process.

"More people realise that Chinese people won't touch a property if the feng shui is no good''

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